CVDM members get preferred pricing on Indixa, a diagnostic that helps them decide where to focus their communication investments before spending more.
At a time when tariff uncertainty and budget pressure are pushing many manufacturers to rethink their priorities, CVDM is pleased to announce a new partnership with Prospek, a Quebec-based marketing communications agency.
This partnership fits directly into the diversification work CVDM has led since early summer (diversifying markets, tools, and the expertise available to its members). After spending August exploring with members different ways to reduce dependence on a single market or client type, CVDM is now extending that thinking to another strategic front: digital presence.
Know before you invest
When budgets are under pressure, it's tempting to cut marketing spend, or the opposite, to invest more without really knowing where. The problem is that cutting or investing without data means risking the loss of what's working, or doubling down on what isn't. That's exactly what Indixa addresses.
Developed by Prospek, Indixa is a diagnostic methodology that assesses a company's digital performance along two dimensions: discoverability (how easily potential customers find it online) and appeal (whether its digital presence builds trust and drives action). The result is a comparative picture: the company sees where it stands against competitors and leaves with action priorities based on data, not guesswork.
“Large companies have access to studies and tools to measure their performance and benchmark against competitors. For an SME, that kind of strategic information is much harder to come by. We built Indixa specifically to address that gap.”Sylvain Arsenault, President, Prospek
What this means concretely for our members
Through this partnership, CVDM members receive a 10% discount on the Indixa diagnostic. In practice, that means access to an objective measurement tool, usually reserved for companies with bigger marketing budgets, to answer questions many manufacturing leaders ask themselves without a clear answer: do my customers find me easily? Does my digital presence reflect the quality of what I do? Where do I stand compared to my competitors?
The diagnostic provides a clear starting point. For companies that want to go further afterward, Prospek can also support implementation of the priorities identified, but the primary goal of this partnership is to make that first picture accessible to our members, at a time when every dollar spent needs to be justifiable.
“Our role is to help manufacturers get more value from digital by giving them access to expertise and tools suited to their reality. This partnership with Prospek fits directly into that goal. After a summer spent talking about diversification with our members, this is a concrete way to follow through: having an objective picture of your digital performance is no longer a luxury, it's a starting point.”Julie Vézina, Executive Director, CVDM
To learn more about Indixa, visit Prospek's site. Mention that you're a CVDM member when you reach out to receive the 10% discount reserved for our members.
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